Erica Weston: From Cheerleader to Bally Sports West Reporter
In the world of sports media, few names resonate with energy, versatility, and persistence quite like Erica Weston. She is more than a television personality; she is a storyteller, a professional who has carved out a unique place in the competitive sports broadcasting industry. From her early days as a cheerleader to her current role as a host and reporter for Bally Sports West, Erica’s career reflects passion, adaptability, and continuous growth.
This article explores her life, education, and career in detail, showing how she transformed from a performer on the sidelines into a trusted voice in American sports coverage.
Early Life and Education
Growing Up with Sports
Erica Weston’s connection to athletics began long before she appeared on television. Growing up, she immersed herself in performance and athletics, experiences that shaped her ability to communicate with audiences.
College Years
She first attended Colorado State University between 2004 and 2006, where she gained a solid foundation in communication and public relations. Later, she transferred to Loyola Marymount University in Los Angeles, graduating with a Bachelor of Arts in Public Relations. The move to California positioned her closer to the entertainment and sports hub where she would eventually launch her career.
The Performer Years
Denver Broncos Cheerleader
Between 2005 and 2008, Erica performed as a Denver Broncos cheerleader. This role wasn’t just about dancing; it gave her first-hand experience with professional sports environments, game-day atmospheres, and fan engagement.
Los Angeles Laker Girl
From 2008 to 2011, she joined the prestigious ranks of the Los Angeles Laker Girls. Performing at Lakers games put her in front of thousands of fans and millions watching on television. These years honed her performance skills, discipline, and ability to thrive under high-pressure situations—qualities she would later carry into broadcasting.
Transition into Sports Media
Behind the Scenes: Time Warner Cable SportsNet
Erica’s first significant break in broadcasting came with Time Warner Cable SportsNet in 2012. She worked as a studio technician and playback operator, mastering the technical side of live sports production. She also served as a replay operator for Lakers, Galaxy, and Sparks broadcasts.
Her responsibilities extended beyond the production room; she contributed as a sideline reporter for the Los Angeles D-Fenders, the Lakers’ NBA Development League affiliate. Additionally, she hosted web content segments, displaying her ability to move seamlessly between production and on-camera work.
First On-Air Reporting Roles
In 2014, Erica moved into a visible role as a reporter and host for the Los Angeles Dodgers. Covering one of Major League Baseball’s most iconic teams required confidence, knowledge, and adaptability, qualities she had been developing for years.
Building Momentum
KGUN 9: Sports Anchor and Reporter
From 2016 to 2018, Erica worked at KGUN 9 Television in Tucson, Arizona. This role marked a transition from team-specific coverage to broader sports reporting. As a sports anchor, she delivered nightly reports, conducted athlete interviews, and brought stories to local fans, sharpening her skills as a storyteller.
Bally Sports Midwest
Her big break came in 2018 when she joined Bally Sports Midwest, Kansas City, and Indiana as a host and reporter. Based in St. Louis, she covered the St. Louis Cardinals and St. Louis Blues, becoming a familiar face to fans of both baseball and hockey. This was a high-profile role that demanded in-depth sports knowledge, quick thinking, and the ability to connect with a passionate fanbase.
Return to Southern California
Bally Sports West
In March 2022, Erica returned to Southern California as a freelance host and reporter for Bally Sports West, SoCal, and San Diego. This brought her career full circle, reconnecting her with the region where she once performed as a Laker Girl and worked behind the scenes at SportsNet.
Covering the Los Angeles Angels and other Southern California teams, she continues to demonstrate her versatility as a sports broadcaster.
Freelance Sports Anchor at CBS Studios
Since November 2021, she has also been a freelance sports anchor with CBS Studios. This additional role expands her visibility and demonstrates her ability to balance multiple platforms while maintaining professionalism and quality.
Career Timeline in Brief
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2005–2008: Denver Broncos Cheerleader
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2008–2011: Los Angeles Laker Girl
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2011–2012: CBS Television Studios, Sports Production
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2012–2016: Time Warner Cable SportsNet – operations and sideline reporter
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2014–2016: Reporter/Host for Los Angeles Dodgers
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2016–2018: KGUN 9 Sports Anchor/Reporter
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2018–2021: Bally Sports Midwest Host/Reporter
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2021–Present: CBS Studios Freelance Sports Anchor
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2022–Present: Bally Sports West Host/Reporter
Skills and Strengths
On-Camera Presence
Years of performing for large crowds gave Erica Weston a natural stage presence. Whether on the sidelines, in the studio, or hosting live broadcasts, she communicates with clarity and confidence.
Production Knowledge
Unlike many on-air personalities, she began her career in production. This technical background gives her an edge, allowing her to understand the complexities of broadcasting from both sides of the camera.
Adaptability
Erica has covered basketball, football, hockey, and baseball at both local and national levels. Her ability to adjust to different sports and fanbases shows her versatility.
Impact and Recognition
Representation in Sports Media
Erica Weston represents a growing number of women excelling in sports journalism. By moving from cheerleader roles to respected reporting positions, she has become a symbol of how dedication and skill can break stereotypes.
Fan Connection
Her background as a performer and her approachable style make her relatable to fans. Whether she’s interviewing players or presenting highlights, she maintains an authentic connection with her audience.
Future Outlook
With over a decade in sports media, Erica Weston continues to grow her career. The combination of her technical expertise, on-camera presence, and genuine passion for sports suggests she will remain a prominent figure in broadcasting for years to come.
Her story inspires aspiring journalists, showing that a career path can evolve from behind-the-scenes roles to national platforms with determination and hard work.
Conclusion
Erica Weston has proven herself as a talented and adaptable sports broadcaster. From her roots as a Denver Broncos cheerleader and Los Angeles Laker Girl to her high-profile roles with Bally Sports West and CBS Studios, her journey reflects resilience, growth, and excellence.
She embodies the modern sports journalist: knowledgeable, engaging, and multifaceted. As she continues to thrive in Southern California, Erica’s career is a testament to the idea that passion and persistence can open doors in one of the most competitive industries in media.
