Samantha Ettus: A Trailblazer in Business, Media, and Jewish Activism
Samantha Ettus is a name that resonates with inspiration, resilience, and leadership. As a bestselling author, motivational speaker, television contributor, entrepreneur, and Jewish activist, she has carved out a unique space at the intersection of business, media, and social change. Over the years, Samantha has not only empowered women and working parents but also shifted her platform toward combating antisemitism after October 7th, 2023. From her early days at Harvard to her recognition as an ADL “Hero Against Hate” in 2025, Samantha’s journey reflects passion, purpose, and perseverance.
Early Life and Education
Childhood and Background
Samantha Ettus was born on July 12, 1972, in New York City, New York, United States. She displayed a strong sense of discipline and determination from an early age. Samantha attended the prestigious Dalton School, where she excelled academically and athletically.
Harvard University
After high school, Samantha enrolled at Harvard University, where she earned a Bachelor of Arts in Social Anthropology. While at Harvard, she was a member of the varsity tennis team, showcasing her competitive spirit both on and off the court. Her undergraduate years built the foundation for her later pursuits in media and business.
Harvard Business School
Determined to expand her business acumen, Samantha went on to pursue an MBA at Harvard Business School. At HBS, she served as Co-President of the Entertainment and Media Club, sharpening her leadership and networking skills. This dual educational background gave her a unique blend of cultural understanding and business strategy, which she would later apply across her varied career paths.
Career Journey
Early Entrepreneurial Ventures
In 2001, Samantha founded Ettus Media Management, the first personal branding firm of its kind. By combining elements of talent management and public relations, she pioneered a new industry that helped professionals shape and grow their personal brands. This innovative step marked the beginning of her long career as a thought leader and entrepreneur.
Obsessed TV
From 2008 to 2010, Samantha co-created, co-produced, and hosted Obsessed TV alongside entrepreneur Gary Vaynerchuk. This groundbreaking online talk show featured in-depth interviews with notable personalities and was praised for its intimate format, similar to Barbara Walters’ and Larry King’s style. With 75 episodes, the show highlighted Samantha’s ability to connect deeply with her guests and bring out stories rarely shared elsewhere.
Forbes and Writing Career
Between 2011 and 2017, Samantha contributed regularly to Forbes Magazine, where she focused on the lives, careers, and challenges of professional women. She also wrote syndicated columns for Scripps Howard News Service and contributed essays and advice pieces across major publications. Her writing made her a trusted voice for working women striving for balance and success.
Park Place Payments
In 2018, Samantha launched Park Place Payments, a fintech company that maximized the value of a freelance workforce through training and technology in the payment processing sector. She served as Founder and CEO until 2023, during which the company built a reputation for empowering women and underrepresented groups in sales. Her leadership in Park Place Payments demonstrated her commitment to both innovation and inclusivity.
Books and Media Contributions
Bestselling Author
Samantha Ettus has written five books, including the popular title The Pie Life: A Guilt-Free Recipe for Success and Satisfaction. Her works blend practical advice with personal empowerment, focusing on helping individuals—especially women—achieve both career success and personal fulfillment.
Media Appearances
Her credibility and charisma made her a regular guest on major television outlets. Samantha has appeared on TODAY Show, Access Hollywood, NBC News, Dr. Phil, Fox and Friends, and Good Morning America, among countless others. She has also been featured in nearly every major print and digital outlet in the United States, solidifying her presence as a go-to expert in business and lifestyle.
Podcasting
Samantha co-hosted the iHeart podcast What’s Her Story With Sam & Amy, which became one of the leading women-in-business podcasts. She also hosted a nationally syndicated call-in radio show earlier in her career, further expanding her reach to audiences seeking mentorship, advice, and inspiration.
Activism and Advocacy
Shift to Activism
Before October 7, 2023, Samantha’s focus was primarily on women’s empowerment and professional success. However, the tragic events of that day prompted her to pivot toward a mission-driven platform combating antisemitism and misinformation.
New Voices Campaign
She launched the New Voices Campaign, which recruited celebrities and public figures to openly oppose antisemitism. Through this initiative, Samantha amplified awareness, encouraged solidarity, and mobilized both Jewish and non-Jewish voices in the fight against hate.
The Jewsletter and Social Media Presence
Her Instagram feed and Substack newsletter, The Jewsletter, became essential sources of reliable news amid waves of misinformation. These platforms allowed Samantha to provide clarity, community, and empowerment during turbulent times.
October 8 Documentary
Samantha also served as Executive Producer of the acclaimed documentary October 8, which explored the aftermath of antisemitic violence and the resilience of Jewish communities. Her involvement highlighted her ability to bridge media storytelling with activism.
Recognition
In 2025, Samantha was named an ADL “Hero Against Hate”, recognizing her tireless efforts to fight antisemitism and build bridges across communities. This honor reinforced her status as one of today’s leading Jewish activists.
Personal Life
Family and Children
Samantha married Mitchell Lee Jacobs in 2005. Together, they are raising three teenagers in the Los Angeles Metropolitan Area. As a proud mother, Samantha often emphasizes the importance of balancing career and family, a theme central to much of her writing and public speaking.
Balancing Multiple Roles
Her life as a mother, entrepreneur, activist, and speaker reflects the very principles she advocates. Samantha demonstrates that it is possible to thrive in multiple domains without sacrificing personal identity or values.
Speaking and Influence
Public Speaking
Samantha Ettus is a renowned keynote speaker, having spoken on hundreds of stages worldwide. Her audiences range from TEDx events to Fortune 500 companies and Jewish Federations. Her talks inspire individuals to embrace their ambitions, stand up against injustice, and live multidimensional lives.
Cultural Influence
By merging her expertise in business, media, and activism, Samantha has become a cultural figure whose influence extends far beyond her books and television appearances. She represents the modern leader: versatile, resilient, and unafraid to use her voice.
Conclusion
At 53 years old, Samantha Ettus continues to redefine what it means to live a purpose-driven life. From her days as a Harvard student to her groundbreaking career in personal branding, entrepreneurship, media, and activism, she has consistently pushed boundaries and inspired others. Today, as an author, speaker, mother, entrepreneur, and Jewish activist, Samantha’s journey stands as a testament to courage, adaptability, and commitment to community.
Her legacy is still being written, but one thing is clear: Samantha Ettus is not only a trailblazer of her generation but also a guiding light for those who seek to combine success with meaning, and ambition with responsibility.
