Unveiling the Success of Tammo Stubbe: A Marketing Visionary

Tammo Stubbe is a name that resonates in the world of enterprise marketing. With over two decades of hands-on experience and leadership expertise, he has left an indelible mark on the technology and finance sectors. As the Vice President of Demand Generation at Paystand, Stubbe continues to drive innovation and strategic growth in the dynamic field of B2B payments. In this article, we delve into the career journey, educational background, and notable achievements of Tammo Stubbe, highlighting his significant contributions to the marketing landscape.

Tammo Stubbe: A Remarkable Career Path

From Vision to Reality: Early Career Milestones

Tammo Stubbe began his journey in marketing with a solid foundation in business and marketing. His education at the University of South Dakota (MFA in Business and Marketing, 1991-1992) and HSB Hochschule Bremen – City University of Applied Sciences (BA in Marketing and Foreign Trade, 1986-1990) equipped him with the knowledge and skills necessary to excel in the competitive industry. These academic pursuits laid the groundwork for his illustrious career.

Stubbe’s professional journey took off with roles at WebEx and Rainmaker, where he honed his expertise in lead generation, customer acquisition, and strategic marketing. His tenure at WebEx was particularly significant, as he contributed to the company’s IPO in July 2000 by improving lead-to-close ratios and implementing scalable demand generation processes.

Rising Through the Ranks: Leadership Roles

Tammo Stubbe’s career trajectory is marked by a series of high-impact leadership roles:

• Director, Corporate Marketing at Sage Intacct: He led inbound and outbound communications activities, including SEM, SEO, and email marketing, while managing participation in industry-leading events.
• Sr. Director, Global Demand Marketing at Automation Anywhere: At this AI and RPA giant, Stubbe spearheaded worldwide marketing campaigns, collaborating with teams across seven sales regions and nine languages.
• VP, Global Marketing at OpusXenta: He revamped the company’s marketing strategy, focusing on brand awareness, demand generation, and multi-channel campaigns.

Current Role: VP of Demand Generation at Paystand

In December 2021, Tammo Stubbe took on the pivotal role of Vice President of Demand Generation at Paystand, a company redefining B2B payments with blockchain and cloud technology. Stubbe’s responsibilities include:

• Developing and executing quarterly marketing plans with measurable KPIs.
• Increasing the direct sales pipeline generated by marketing activities by 200% year over year.
• Managing marketing teams across multiple locations, including California, Utah, Austin, and Guadalajara, Mexico.

Stubbe’s expertise in ABM (Account-Based Marketing), digital marketing, and telemarketing has positioned Paystand as a leader in automating the cash lifecycle for businesses.

Educational Achievements and Certifications

Academic Foundation

Tammo Stubbe’s educational background reflects his commitment to excellence:

• MFA in Business and Marketing: University of South Dakota, 1991-1992.
• BA in Marketing and Foreign Trade: HSB Hochschule Bremen, 1986-1990.

Certifications

To stay ahead in the fast-paced marketing domain, Stubbe has obtained certifications, such as:

• ElectroNeek Ecosystem Introduction Course (2021).
• Inbound Sales Certification from HubSpot Academy (2021).

These credentials underscore his dedication to continuous learning and professional development.

Notable Achievements and Skills

Key Contributions

Tammo Stubbe’s career is a testament to his ability to deliver results:

• Successfully transitioned Webroot Software from a direct-sales model to a channel-driven approach, recruiting strategic partners and cultivating a robust network.
• At Automation Anywhere, he designed localized campaigns-in-a-box for field marketing and partners, streamlining campaign execution across regions.
• Oversaw the re-design and re-structuring of OpusXenta’s corporate website, enhancing user experience and SEO performance.

Core Skills

Stubbe’s expertise spans several key areas:

• Demand Generation: Proven ability to create strategies that drive sales pipelines and revenue growth.
• B2B Marketing Strategy: In-depth knowledge of marketing processes tailored to mid-market and enterprise clients.
• FinTech Specialization: Extensive experience in cloud-based accounting, ERP solutions, and payment systems.
• Global Marketing: Leadership across diverse teams in the US, ANZ, LatAm, and Europe.

The Visionary Impact at Paystand

Paystand’s mission to revolutionize B2B payments aligns seamlessly with Tammo Stubbe’s forward-thinking approach. His strategic direction in demand generation has propelled Paystand to new heights, offering clients innovative solutions such as:

• No Transaction Fees: A disruptive model that eliminates traditional fee structures.
• Automated Cash Lifecycle: Streamlining processes with blockchain and cloud technology.
• Real-Time Cash Recognition: Enhancing financial efficiency for businesses.

Stubbe’s contributions have not only increased Paystand’s market share but have also cemented its reputation as a pioneer in commercial finance.

Tammo Stubbe: A Legacy in Enterprise Marketing

Tammo Stubbe’s career exemplifies the impact of innovation, leadership, and strategic vision in marketing. His journey from a young marketing enthusiast to a seasoned executive is inspiring, showcasing the potential of education, perseverance, and adaptability in achieving success. As he continues to shape the future of B2B payments at Paystand, Stubbe remains a figure to watch in the ever-evolving world of enterprise marketing.